The Cuneo-based company Bottero is one of the 27 Italian companies currently taking part in China Glass. On the occasion of the trade fair, the multinational company from Cuneo introduced its corporate rebranding, which concerns its entire internal and external communication, including a revamp of the Bottero brand.

As the top management of the Cuneo-based multinational company said, “Bottero is the only company in the world to simultaneously operate in the hollow and flat glass processing technology sectors. This distinctive feature is expressed in the new brand which, with its two overlapping shapes, symbolises the two souls of the company. The two souls merge to create a unique technological result, represented by the purity of white and the presence of the letter B, thus graphically producing a three-dimensional and transparent result. The new brand is meant to be a source of inspiration, to remind us every day who we are and which direction we are taking, to drive our goals, our commitments and our actions. By renewing the Bottero brand, we have made a promise to our stakeholders; it is an important step towards the company’s future”.
Over the years, the Bottero brand has undergone significant changes, in an effort to accommodate evolving tastes and the new communication needs that the company has met. The company concluded by saying, “Today, without vain ambition, but with the courage and determination to excel, we choose to change again so as to have a brand that represents us completely and that can communicate our specific features and our ability to innovate”.
Moreover, during China Glass 2019, Bottero introduced its most innovative products and its latest technologies in order to seize the business opportunities offered by the event in the Asian market, which places great value on innovative application solutions. Organised by the Chinese Ceramic Society, a body bringing together the professional categories involved in the science and technology of inorganic non-metallic materials, China Glass stands out for the large number of participating exhibitors from all over the world. The 2018 edition, which was held in Shanghai, was attended by more than 800 exhibiting companies in an 80,000 square metre surface area and attracted approximately 33,500 visitors, mainly from the domestic market.